FOUNDATION66 is one of the country’s largest alcohol misuse service providers - and supports thousands of people across London with an integrated range of alcohol and drug services.
Formed when two established organisations merged, our client had been looking for a new name and corporate identity for over a year - but without success.
Fortunately, they decided to look further afield and Holden and Sons were appointed with the challenging task.We commissioned research and spent time with everyone involved in the organisation, from the Board of Trustees and senior management, to frontline workers and, of course, service users.
From first stage concepts through to a shortlist of names and logos, we took our client on a journey, arriving at a new name and corporate identity which was unanimously accepted by the Board.
“Our rebranding was a real challenge – finding a new name which reflected the long (66 years!) histories of the merged organisations.
We’d already been through the process with one agency and drawn a blank so in truth were starting to despair a bit and the pressure was on.
Holden & Sons’ approach was refreshing and optimistic which was just what we needed. Right from the start they really got under the skin of the organisation – listened to all different stakeholders’ perspectives to understand what we were about.
The team was full of energy and ideas and great fun to work with – at the same time keeping their eye on the ball and the creative process moving forward.”
Sally Scriminger. Chief Executive
Published on: 2011-11-30 16:18:06
Last updated on: 2012-04-23 19:10:56