Made by Hands of Britain is creating a unique community, one that champions British craftsmanship, providing a much needed marketplace for quality handmade produce and services.

As our designers created the Made by Hands of Britain branding, our digital team devised a comprehensive digital strategy.  It included building a bespoke, multi-level Content Management System with bank like security, which gives our client overall control of all aspects of the website.  Meanwhile, the producers (200 and counting since its recent launch) have access to and control over their own mini-sites.

We built a bespoke category management system to enable the client to manage and simplify the complex hierarchical category structure that underpins the business model.

Having understood our client’s objectives, we were careful to meet their SEO requirements as part of a wider digital strategy which included social media, integrated custom blogging software for all makers, online PR and regular, seasonal HTML emails which utilise the tag based product category system.

And if you’re not quite sure how any of this could benefit your business, just say the word and we’ll show you.