NHS

< Back to the work

A short film for a long meeting of top NHS management.

The tone is positive and upbeat - there is recognition that this is a serious subject, with urgent need for action, yet the whole feel of the film is one of embracing what needs to be done and working together to move forward and achieve it.

The film uses simple, but well-crafted techniques to create a powerful presentation about Healthier Horizons. The shots capture a broad range of people, places and services from the NHS in the North West showing the reality of everyday life, but with the emphasis on working positively together.

The choice of soundtrack is key as this is the only audio - the focus of the film is the type over the shots, providing a dialogue with the audience. The soundtrack provide an encouraging and upbeat platform on which to build our message.

“Went really well. Thanks for turning it around so quickly”.

 

Elaine Darbyshire. Executive Director of Strategic Communications, NHS North West.

A short film for a long meeting of top NHS management.
A short film for a long meeting of top NHS management.

Published on: 2011-11-25 15:18:12

Last updated on: 2012-04-28 11:49:17

< Back to the work
-->